AI Policy

Introduction

At Carpets Online, we are committed to transparency, trust, and responsible use of technology. This AI Policy explains how we use Artificial Intelligence (AI) tools across our website and digital platforms, and how we ensure the protection of customer data and content quality.

How We Use AI Technology

We use AI-assisted tools to support our internal teams and improve efficiency, creativity, and user experience. These tools are used as assistance only and never replace human review or decision-making.

AI technologies we use may include:

  • ChatGPT and Google Gemini – to assist with drafting and refining product descriptions, category content, blogs, and marketing copy.
  • Shopify AI-assisted chatbot – to help respond to general customer queries and improve on-site support.
  • AI-powered tools – to assist in the creation of product videos and images for visual presentation and marketing purposes.

All AI-generated content is reviewed, edited, and approved by our team before publication.

Data Protection & Privacy

We take data protection seriously.

  • No personal, payment, or customer-identifiable data is ever entered into AI tools.
  • AI systems are used only with non-sensitive, generic product or marketing information.
  • All customer data remains protected under our Privacy Policy and applicable UK data protection laws.

Human Oversight & Content Quality

AI is used to enhance productivity, not replace expertise.

  • All content is manually reviewed to ensure accuracy, clarity, and relevance.
  • We aim to provide helpful, trustworthy, and experience-led information for our customers.
  • We do not publish automated content without human input.

Ethical & Responsible Use

Our use of AI aligns with ethical best practices:

  • AI is used responsibly and transparently.
  • Content is created to genuinely help users, not to mislead or manipulate search engines.
  • We clearly disclose AI-assisted content where appropriate.

Search & Online Presence

We recognise the importance of trust, credibility, and social presence in modern search engines. Our AI usage supports high-quality content creation while maintaining authenticity across our website and social platforms.

Updates to This Policy

This AI Policy may be updated as technology evolves or as regulations change. Any updates will be published on this page.

Contact Us

If you have any questions about our use of AI or this policy, please contact us via our website.

Last updated: 2026